Deciding on commercialisation strategy: a business perspective

Join the Special Edition Virtual Pub, “Innovation in Imaging,” where we will discuss some of the issues that innovators should be aware of and hear use cases from our network about successful tech transfer and translation from the lab.

When: September 27, 2024, from 13:00-15:30 CEST

Where: Online

At this event, Sahar Nassirpour (MR Shim), will explore the the strategic planning and informed decision-making needed to bring a technology to market via case studies and real-life experience. Her talk is entitled “Deciding on commercialisation strategy: a business perspective.” 

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Abstract

Transforming innovative ideas into market-ready solutions requires strategic planning and informed decision-making. This talk aims to provide essential insights for researchers and entrepreneurs seeking to navigate this commercialization landscape. Sahar Nassirpour will discuss different factors impacting choice of sales strategy as well as how to align regulatory activities to business strategy. Through real-life case-studies and best practices from her own startup experience, she will provide practical examples that can empower the audience to make informed decisions and maximise their potential for impact.